Palácio do Comércio
Palácio do Comércio
Mino crafted the marketing strategy for this project and managed all the stakeholders involved. Given its high-end nature, we focused on developing top-quality communication materials that honored the building's heritage, along with hyper-realism 3D visuals and forming alliances with local and iconic brands.
Country
Portugal
Date Completed
2023
Project Type
Renovations + Extensions
client
Undisclosed
A newspaper was crafted as a prop for the film, featuring the original drawing of the building’s façade on the front page. This beautifully preserved artwork, dating back to 1946 and found in the city archives, was hand-drawn by architect Maria José Marques da Silva (1914–1994).
Branding
Collaborations with local venues allowed us exclusive filming access, while other partners in the luxury segment contributed with timepieces and jewelry, enhancing the film's authenticity.
Building
Palácio do Comércio stands as a Paris-inspired, industry-fueled landmark of the turn of the 20th century, exuding unmatched savoir-faire.
Collaborations
Next Project
Le Mirage
